We are a mix of insights specialists, data scientists, quantitative researchers, qualitative researchers, and strategists.
Mark has a breadth of multi-method research and insights experience across clients big and small, with a focus on data-led approaches.
He has worked within Kantar’s strategic consulting arm, led Mindshare’s Business Planning group in the US, where he ran both quantitative and qualitative work (and founded the agency’s data science team and its neuroscience lab), and was the Global Chief Strategy Officer for BAMM, helping blend data-led methods with ethnographic research.
He set up Wonder&Wonder to create high quality insights work, helping clients understand people, and the cultures in which they live, from a data-first perspective.
With a degree in Psychology from the University of Warwick, and experience in quantitative approaches, Rebecca brings a blend of human understanding and data skills.
She works across Wonder&Wonder’s quantitative projects, from survey-based research, to social listening work, to data interrogation and analysis. She has strong analytical skills and a keen eye for detail.
Wendy has a background in both neuroscience and machine learning, using them both to help clients understand people from a human and data perspective.
She works on the advanced analysis side of Wonder&Wonder’s projects, using data science approaches to help clients understand what drives their brands and businesses, how they should develop products and services, and how to segment consumers.
Caroline has extensive experience managing and delivering high quality research, across both quantitative and qualitative studies.
She has worked within both the brand consultancy and market research space, running research and overseeing people development. She brings a wealth of knowledge around how to manage successful projects, with a keen understanding of how to get to compelling human insight.
Part of the Melt Collective
Simon is an RSS accredited statistician, and his specialities include large language models, machine learning, natural language processing, time series forecasting, advanced statistical modelling, market simulation, choice modelling and data visualisation.
In 2014 he founded Coppelia Machine Learning and Analytics, whose clients include Google, The Economist, ITV, Wikipedia, Sainsbury’s and Net-a-Porter.
As part of the Melt Collective, Simon works closely with Wonder&Wonder on a range of data science projects, supporting our conjoint work, our trickier segmentation and forecasting work, and helps run coaching for our staff.
He is a regular writer on statistics for Significance magazine.
Part of the Melt Collective
Simeon held exec-level leadership roles in both media and creative agencies. A “diagonal thinker” who bridges traditional and digital marketing.
Simeon has a proven track record of delivering analytical marketing products across global markets for the world’s leading advertisers – including Google and Unilever. Simeon has lead large multi-disciplinary teams of data scientists, analysts, researchers, strategists and data strategists across the world.
As part of the Melt Collective, Simeon works in close partnership with Wonder&Wonder helping guide us and our clients on data strategy and approaches.
Part of the Melt Collective
Duncan is an experienced data scientist and marketing expert, with a background in economics. He specialises in using data to solve business problems. He has worked across various industries including health, finance, retail, publishing and marketing.
In 2016, Duncan set up DS Analytics, a London-based data science consultancy. DS Analytics builds machine learning and statistical models for some of the UK’s leading companies and public sector organizations.
As part of the Melt Collective, Duncan works in partnership with Wonder&Wonder on analytics-oriented projects.
Part of the Melt Collective
Neil Charles launched Sequence Analytics after over twenty years in marketing measurement and analysis. Previously, Neil headed a data science and technology team at MediaCom and he has experience across a range of businesses, having worked at the Nectar loyalty card, EMI Music, Mindshare and for the statistics consultancy Gain Theory.
Sequence Analytics brings together customer segmentation, web metrics and long-term effectiveness measurement, to produce a truly joined-up view of marketing that combines ROI with profiles of which types of customer are responding. It’s return on investment measurement not just with a ‘how much?’ but also with a ‘who?’ that allows you to build better targeted, more effective campaigns.
As part of the Melt Collective, Neil partners with Wonder&Wonder on analytics projects.
Julz has spent her career working across Europe and NA working with brands that include Unilever, Diageo, The Absolut Company, American Express, LloydsTSB, Samsung, Ally Bank, Philips, Coca-Cola, and Kraft.
Julz was Group President at Kantar Consulting NA (Formerly known as The Futures Company), helping clients understand how consumers and the world around them will change in the future.
She is a dynamic and intuitive strategic thinker and has been practicing qualitative research for over 20 years. She specializes in combining fresh and surprising methodologies (qualitative and beyond) to efficiently solve complex client questions.