Forecasting

Sometimes you’ll want to know which countries or regions to prioritize. Other times you’ll want to know how market categories or subcategories will grow, so you know where to innovate. And sometimes you’ll want to find out which audiences will provide the biggest future opportunities, so you know who to build around.

Sizing potential opportunities and understanding where they’re going is critical for making clear-headed marketing investments and decisions. Our sizing and drivers-based forecasting approach combines data and analytics rigor with strategic experience, providing you with a well-grounded rationale for prioritizing opportunities and acting on them.

The Wonder&Wonder Approach

Our collaborative approach organizes the complexity of how markets grow, and is adaptive to different data situations and needs.

With you we create structure around how to think about the market and what drives it, and then use this structure to shape data collection, market assumptions, and analytics. We work closely with you and your stakeholders to bring your experience and expertise into the forecasts. And the depth of our analytical skillset means we pull on a suite of approaches and techniques to handle different needs and data scenarios.

Creating robust, well-informed forecasts that you can stand behind is a journey. We work collaboratively with you and your teams, and incorporate best-in-class analytics, to help you see the future.

Contact us to chat about how we can help you see the future of your market.