Brand Insight

Understanding how your brand exists in people’s minds is the basis for successful brand planning. Improving your brand’s equity is how you unlock revenue and profit growth through your price premium, how you retain customers, and how you launch new products.

Brand equity research involves exploring people’s awareness and knowledge of your brand, their emotional and rational relationships to it, and its role in their lives. All in the context of your competitors.

This type of research can also involve unlocking how your brand’s visual identity exists in people’s mental structures, what your distinctive visual assets are, and where you can evolve this identity.

The Wonder&Wonder Approach

We have a breadth of expertise in helping clients get a clear and robust understanding of their brands and how to breathe life into them.

We use a mix of methods to unlock people’s brand relationships. These include social listening work, tailored surveys, and AI and text analysis on how people talk about brands. This work can be enhanced with qualitative research with consumers, and semiotics, for additional context and understanding.

We bring our strategic understanding of brand building to our research, helping you connect the richness of our learnings with what it means for you.

Contact us to chat about how we can help you unlock brand insight.