Cultural Insight

Great strategy and innovation involves looking out into the world, beyond your brand and category. It involves understanding the bigger cultural shifts and contexts of people’s lives, and what these mean for you, for where you can innovate, and how you communicate. 

Good cultural insight work immerses into people’s lives and uncovers signals of cultural change. It connects these signals to their larger meanings and trends, and to the underlying forces that drive them. And it communicates the complexity of culture in ways that are easy for you to use and share. 

The Wonder&Wonder Approach

Our cultural insights work uses a blend of methods to find the patterns and manifestations of change, and the bigger trends they represent. We combine a data lens with more immersive methods such as ethnography and semiotics. Our approach creates cultural learning that is both deeply rooted in humanity, and also robust for business and brand planning.

We uncover inspiring and strategy-driving insight that can be used across the marketing journey, from driving innovation, to creating culturally charged communications.

Contact us to chat about how we can help you unlock cultural insight.