Testing

Before launching new marketing or creative assets (e.g. brand names, messages, ad creative, branded content) it’s important to understand whether they’ll be effective at driving your goals, which asset versions you should lean most into, and whether you need to develop them further.

There are different ways to test marketing assets. Your approach should depend on your goals, the types of assets you have, and where you are in development. Below are some of the methodologies to consider.

• Monadic and Sequential Tests
• Implicit Association Tests / Implicit Reaction Tests
• MaxDiff
• Discrete Choice Modeling
• Eye tracking & Facial Encoding

The Wonder&Wonder Approach

We make testing easy, reliable and strategically impactful. We have expertise in the different testing methodologies, and can guide you on the best approach for your goals and what you’re looking to test.

We ensure that key metrics are tailored to your objectives, and that learnings help you understand why assets work or don’t work.

We also offer qualitative research that can help to further understand why assets aren’t working, or where they can be developed for higher impact.

Contact us to chat about how we can help you test and learn.